I remember the first time I posted online as a digital marketer.

No ads.

No fancy graphics.

No “Buy from me now” energy.

Just a simple story.

I talked about a small business owner who was struggling to get customers, posting every day but hearing nothing back—no comments, no DMs, no sales. People read it. They related. They shared it. And something unexpected happened…

They started messaging me.

Not to ask for prices.

Not to ask for discounts.

But to say, “This feels like my story.”

That’s when I understood something powerful:

👉 People don’t connect to marketing. They connect to meaning.

Digital marketing isn’t just about algorithms, hashtags, or trends. It’s about understanding humans—what they fear, what they want, and what they hope will change if someone finally listens to them.

Every strategy I use today starts with one question:

“If this were a person, how would it feel?”

Because when you market with empathy, you don’t chase attention—

attention finds you.

And that’s the kind of marketing that lasts. 💙