Apple is rolling out a new way for App Store developers to sell subscriptions, giving customers access to lower monthly prices in exchange for a yearlong commitment. The new option lets users pay month by month while agreeing upfront to a 12‑month auto-renewing plan, effectively turning what has often been marketed as an “annual” deal into a formal, structured offer inside Apple’s system.

For years, many apps have promoted annual subscriptions by highlighting a lower “per month” price, even though the full year was billed at once. That framing has helped nudge hesitant users toward longer commitments by emphasizing savings over the standard monthly rate. Apple’s new model codifies this practice, allowing developers to present discounted monthly pricing tied to a fixed one-year term, while Apple sets rules to ensure the offers are not misleading.

Under the new setup, customers will see clear information about how payments are scheduled, what the total commitment is, and how cancellation works. Users can cancel at any time, but because they have agreed to a 12‑month term, Apple will continue to collect the remaining monthly payments until the end of that period. Apple will also show how many payments have been completed and how many remain in the user’s Apple Account settings, and will send reminder emails and, where enabled, push notifications ahead of renewal dates.

The feature is designed to give developers more predictable revenue while offering consumers a lower entry price than standard monthly plans. However, it also raises the risk that customers could find themselves locked into another year if they overlook the renewal date. Since these subscriptions auto-renew on the same 12‑month commitment, forgetting to cancel in time could trigger a fresh year of monthly charges.

At launch, the option will not be available to developers in the United States or Singapore. Apple has not publicly detailed the reasons, but the company remains entangled in legal and regulatory scrutiny over its App Store business in the U.S., including how it handles in-app payments and subscription rules. Singapore’s tightly regulated payments environment and strong consumer protections may also be factors in its exclusion from the initial rollout.

Developers can configure the new subscription type in App Store Connect and test it in Xcode. Apple plans to make the 12‑month commitment subscriptions available globally, outside the excluded markets, on upcoming versions of iOS, iPadOS, macOS, tvOS, and visionOS.