Scrolling through countless tech journalists, I expected dry articles, complicated jargon, and stories that only make sense if you already know the tech world inside out. But then I came across Zoe Kleinman from the BBC, and suddenly things clicked. She is the journalist who takes everything confusing about technology and turns it into something you can actually follow—and care about.
I started looking at her work out of curiosity, but what kept me going was how she makes tech feel human. Zoe doesn’t just report on AI, cybersecurity, or social media scandals; she explains why it matters to people like you and me. Watching her segments on BBC shows and listening to her radio discussions, I realized she’s not talking at you, she’s talking with you. She breaks down stories that could feel overwhelming, like the Cambridge Analytic scandal or kids accidentally spending thousands in video games, into something that makes sense in everyday life.
What really stood out to me was her interviews with tech leaders. She talks to people from Apple, Google, and Microsoft, asking the tough questions but never making it feel like a corporate lecture. She makes it real, showing how their decisions ripple through society and affect people on a personal level.
Reading and watching her work, I noticed a pattern: clarity, empathy, and storytelling. Zoe doesn’t just throw facts at you; she weaves them into a narrative that feels relevant, urgent, and relatable. She reminds me why journalism matters—not just to know what is happening, but to understand it and connect it to real life.
After looking at so many journalists, Zoe Kleinman stood out because she is honest, smart, and actually gets why tech can feel overwhelming. Her work proves that technology doesn’t have to be intimidating. It can be something you understand, something that feels human, and maybe even something you care about.
By Oluwafisayomi Boluwatife Adekoya