Monday Swimwear has quietly become the worst-kept secret in fashion. Editors swear by it, stylists hoard it, and now its first New York City boutique is turning curious passersby into devoted loyalists. I walked into the Soho space expecting another Instagram-famous label. I walked out mentally packing for a tropical vacation.
The brand’s reputation rests on fit. Co-founders Natasha Oakley and Devin Brugman built Monday Swimwear around the idea that a bikini should feel tailored, not improvised. Sizes run from Petite Petite to Very Very Voluptuous, with thoughtful options for small bands and fuller cups. On the racks, that philosophy translates into pieces that look deceptively simple but are engineered to sit exactly where you want them.
My first look was a lesson in versatility: the Marina Piccola sarong in a brown-and-white print, styled as a strapless top, with the gauzy Tahiti drawstring pants. The fabric moved like air, and while the pants skimmed the floor on my frame, the overall effect was polished enough for a rooftop drink yet easy enough for a beach walk. I could instantly imagine the sarong reworked as a skirt over a white bikini or knotted over denim shorts.
Next, I let the sales team push me out of my comfort zone with a light-blue crochet dress layered over a matching bikini. I usually live in neutrals, but the Montego dress converted me. The crochet was fine and fluid rather than stiff, tracing the body without clinging. The bikini beneath offered real support, so the look felt intentional, not exposed.
Look three leaned into city-meets-shore: an oversize La Jolla linen button-down and tailored Casablanca shorts in caramel, worn over an ivory-and-caramel bikini. The shirt draped like borrowed menswear, the shorts sat cleanly at the waist, and together they created the kind of “I just threw this on” outfit that actually takes serious design to pull off.
Finally, I tried the Clovelly one-piece, a structured black suit with adjustable straps and a back-tie closure. It cinched my waist, lifted my bust with discreet underwire, and paired perfectly with those same drawstring pants and a straw mini tote. It felt less like swimwear and more like a sleek bodysuit—proof that Monday Swimwear isn’t just editor-approved; it’s editor-designed in spirit.