It was said casually, almost innocently:

“We’re not getting any leads.”

Four posts had gone up.

A few likes here. A comment there. Silence in the DMs.

The client looked confused.

The digital marketer looked… unsurprised.

Because social media doesn’t reward impatience.

It rewards presence.

Those first four posts weren’t meant to sell.

They were meant to introduce the brand.

To tell the algorithm, “We’re serious.”

To tell the audience, “We’re worth listening to.”

Before people buy, they watch.

They scroll. They check if you’ll show up again tomorrow.

Leads don’t appear because you posted.

They appear because you stayed.

Every successful page once posted into the void.

The difference?

They didn’t stop when it was quiet.

And that’s where most stories end too early.

They check if you’ll show up again tomorrow.