Sim Shagaya: He Made Nigerians Shops Online - 6 months ago

Image Credit: miva.university

 

Sim Shagaya was thinking about possibilities and not just about money. Sim was born to a military family in Plateau State. He had a very strict and disciplined childhood, where he went to attend some of the world's top schools: George Washington University, then Harvard, then the London School of Economics.

He had a bright brain, but he always longed to return home. He worked with Google and, at a particular time, in banking, but somewhere deep inside, he knew Africa, Nigeria specifically, was where his real assignment remained.

Back then, in the early days of 2010, online shopping was almost just a joke in Nigeria, as many people did not trust it. The majority of Nigerians believed in the saying, “If I no see am, I no dey buy am.” But Sim really had faith that it could work in Nigeria, that people could actually adapt, and that Nigeria was already ready to accept online shopping.

So, in 2012, he launched Konga.com. It was a simple idea that required more than just simplicity. He had to build an e-commerce platform for Nigerians, by Nigerians, with all the challenges and satisfaction that came along with it. It was really brutal initially: instability of power, internet issues, logistics nightmares, and customers who refused to pay on delivery made it really difficult. Each time he found a solution to one challenge, another came up.

But he never actually gave up. He hired smart people and built warehouses. He created Kos-Delivery, and it was one of Nigeria's first structured logistics for e-commerce. Most importantly, he insisted on the pay-on-delivery method because he knew that he had to earn the trust of the customers.

And just like that, some Nigerians started buying, returned to buy more, while others recommended new ones. As of 2014, Konga had become a household name. Investors started calling in; international media houses wrote about him. Nigerians started to believe that they could sit in Owerri or Kaduna, click on buttons, and get their fridge, phone, or makeup kits from Lagos State to their doorstep.

He had done it. He didn't just launch an online store but helped to start an entire digital future. Even when he later stepped down due to strong competition, his impact remained because Sim Shagaya didn't just sell products online; he sold belief and distributed faith—faith that African tech was real, that Nigeria wasn't left out.

We were just warming up. And now, he has focused on education and academics through his new initiative, uLesson. Because of what he did, the future will be about unlocking Nigerian potentials: one click, one student, and one online innovation at a time.

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