Summer capsule collections have become a key strategy for luxury fashion brands, providing an opportunity to revisit and reinterpret their house codes. In 2024, several prestigious Maisons have released collections that blend classic motifs with contemporary designs, catering to the perpetual wanderlust and travel aspirations of their clientele. This season, brands like Versace, Prada, Gucci, Dior, Louis Vuitton, Celine, Fendi, and Givenchy are setting the stage with their innovative approaches to summer fashion.

Versace: The "La Vacanza" Collection

Versace’s “La Vacanza” collection, aimed at “sunrise to sunset dressing,” features the new "Barocco Sea" print, inspired by the sea’s natural wonders. This print is explored in diverse color combinations and material techniques across various garments, including shirts, shorts, knit cardigans, dresses, and jersey skirts. The collection also revisits tweed jackets, tops, skirts, and shorts in lighter fabrics and colors like dusty rose and ivory. Noteworthy evening styles include a cocktail dress in the brand’s iconic metal mesh and a column gown embellished with starfish shapes in embroidery of Japanese natural pearls, silver paillettes, and crystals.

Prada: Sartorial Juxtapositions

Prada’s summer collection showcases sartorial juxtapositions, blending elements of masculinity and femininity suitable for both day and night. The collection features argyle checks, foulard geometrics, and stripes, combined with trench coats and patinated leather biker jackets. Prada’s craftsmanship is highlighted through delicate embroideries, knits, and raffia crochet. Fabrications from Prada’s past, such as crushed metallic woven textiles and jacquards, also make an appearance, creating a rich tapestry of the brand’s heritage.

Gucci: Homage to Coastal Living

Gucci’s “Gucci Lido” collection celebrates the allure of coastal living, drawing inspiration from Italy’s storied beach clubs or “lidos.” Creative director Sabato De Sarno infuses a spirit of escapism into the range, which includes sophisticated swimwear and resort wear blending luxury and comfort. Signature handbags like the Gucci Jackie and GG Marmont are reimagined in straw effect raffia and canvas. The collection is showcased through in-store pop-ups at famous resort destinations, evoking sun-kissed days and salty breezes.

Dior: Ode to Mediterranean Elegance

Christian Dior’s Dioriviera collection, conceived by creative director Maria Grazia Chiuri, features luxuriant nature and constellations of suns. This season’s offerings include dresses, skirts, blouses, and tops in summery hues, adorned with prints like Toile de Jouy Sauvage and Soleil. These prints extend to beachwear and accessories, such as ponchos, foutahs, pareos, silk scarves, and wicker handbags. Essentials for summer relaxation, like yoga mats, parasols, deckchairs, and decorative objects, complete the collection.

Louis Vuitton: Everyday Travel Lifestyle

Louis Vuitton’s “LV By the Pool” collection brings the desire for travel into everyday lifestyle staples. The collection features monogram bags in pure cotton denim and hand-crocheted raffia. Models like the Capucines, Capushell, and Twist come in captivating “Pearly” finishes. Essential summer hats, including bucket hats and caps in fringed Monogram denim, and the debut of the My LV Pearl jewelry line, adorned with colorful glass pearls, enhance the collection’s tropical theme.

Celine: French Riviera Inspiration

Celine’s “Plein Soleil” capsule, inspired by the French Riviera and Saint-Germain-des-Prés, explores the convergence of seaside and city through luxurious wardrobe offerings. The Triomphe motif is revisited in wicker animations with natural leather braiding. Key pieces include a suede patina jacket, braided cotton cardigans, and handmade crochet ensembles. For the beach, the collection offers a striped crochet mini-dress, bikinis with gladiator sandals, and variations of the Celine Panier, emphasizing elevated craftsmanship.

Fendi: Roman Freedom and Joy

Fendi’s Summer 2024 collection reflects Roman freedom and the joy of city and seaside backdrops. The collection features pale blues, vivid reds, bright yellows, and neutral tones. The signature Pequin motif appears on various materials, from sponge to cotton and crochet, offering a contemporary twist on the classic pattern. This motif is present across the women’s and men’s lines, emphasizing Fendi’s elegant practicality.

Givenchy: Riviera Style with Sustainability

Givenchy’s “Givenchy Plage” for 2024 channels Riviera style, drawing inspiration from Hubert de Givenchy’s summer estate. The collection introduces nautical stripes paired with statement accessories like the Voyou bag and the G-Tote bag in raffia. Givenchy emphasizes sustainability with water-wise, zero-waste, traceable fabrics. The collection includes luxurious linen and cotton terry jacquard for swimwear and cover-ups, in shades of aqua green, coral, and navy nautical stripes.

The 2024 summer capsule collections from these luxury fashion brands illustrate a masterful blend of heritage and innovation. By revisiting house codes and infusing them with contemporary elements, these brands create collections that not only appeal to the aesthetics of summer but also evoke a sense of travel and wanderlust. Through their summer releases, these Maisons continue to redefine luxury, making timeless fashion accessible and desirable for the modern consumer.

source: Luxuo.com