Node-based design startup Flora has raised 42 million dollars in Series A funding led by Redpoint Ventures. The size of the round and the lead investor indicate material investor interest in AI-native creative tooling.

Flora offers a browser-based design platform used by organizations including Alibaba, Brex, Pentagram, and Lionsgate. The product replaces traditional timeline- or layer-based interfaces with a node-based canvas. Each node represents a version, variation, or branch of an idea, enabling users to map and review the evolution of concepts over time.

The platform is centered on generative AI. Users can input text prompts, reference images, or video clips to generate new media assets and then iteratively refine them. Each iteration is stored as a node, which can be remixed, combined, or branched into additional directions. This structure supports workflows such as marketing teams generating multiple stylistic variants of a single concept to compare tone, pacing, or visual identity in parallel.

Founder and CEO Weber Wong, previously an investor at Menlo Ventures and later a student at New York University’s Interactive Telecommunications Program, designed Flora to change how creatives interact with AI models. Instead of integrating AI as an add-on to legacy workflows, Flora functions as an interface that connects multiple models into a unified, navigable system.

According to Wong’s stated view, generative computing requires a different paradigm from earlier pixel-focused, single-asset workflows. As models can now generate complete images or videos in seconds, the primary task shifts from manual asset creation to managing, comparing, and directing large sets of options. Flora’s node-based canvas is intended to structure this exploration so that users can systematically evaluate alternatives rather than be overloaded by them.

Node-based interfaces have traditionally been associated with complex visual effects and 3D production pipelines, which can be difficult for nontechnical users to adopt. Flora attempts to reduce this barrier by allowing users to begin with natural language prompts or simple file uploads and then follow a visual branching map of their ideas. The company positions the platform as suitable for professional designers and agencies as well as small businesses and individual creators.

The newly raised capital will be allocated to expanding Flora’s enterprise sales and marketing, enhancing creative controls, and adding more conventional editing capabilities. The objective is to support a continuous workflow from ideation through final output within a single environment. With a current team of 25 employees, the startup plans to increase headcount as it competes in a growing market of AI-first design platforms.