Facebook has unveiled a new standalone AI companion app for creators, transforming its Creator Studio platform into a smarter tool designed to help users grow their audiences.

The move is part of Meta’s strategy to keep creators engaged on Facebook amid stiff competition from platforms such as TikTok and YouTube. It also aims to reduce creators’ reliance on external tools like ChatGPT for content planning and performance analysis.

Currently being tested with a select group of creators, the app features Facebook’s AI creator assistant, which delivers personalized recommendations based on a creator’s content style, audience engagement, performance metrics, and goals.

Instead of navigating complex dashboards and analytics charts, creators can ask the AI assistant questions such as “What is the best time to post?” or “What are people saying in my comments?” The conversational assistant can also answer follow-up questions, including insights into how audience behavior has changed over time.

The app also introduces several AI-powered features, including a comment management tool that highlights important comments and generates response suggestions in the creator’s own tone. Creators can review, edit, and approve these responses before publishing them.

Each day, users will be greeted with a personalized dashboard showing key priorities, such as post-performance updates, progress toward goals, and comments that require attention.

The launch is the latest in a series of new products from Meta. Last month, the company introduced Forum, a standalone Facebook Groups app similar to Reddit, while April saw the release of Instants, an app for sharing disappearing photos with Instagram friends.

Meta’s app expansion shows no sign of slowing down. According to The New York Times, the company is also developing a prediction-market app known internally as “Arena,” though it has not yet been released.

The aggressive rollout aligns with CEO Mark Zuckerberg’s vision of using AI-driven efficiencies to accelerate product development. The Wall Street Journal reported in April that Zuckerberg told employees AI would enable Meta to build more apps than ever before.