The upcoming FC Barcelona presidential election features the potential return of Lionel Messi as a central campaign issue. Marc Ciria, a candidate with a background in finance, has publicly stated that, if elected, he will prioritize efforts to bring Messi back to the club. Ciria’s campaign positions Messi’s return not as an act of nostalgia, but as a strategic move for the club’s future operations and brand value.

Messi left Barcelona in 2021 due to the club’s financial constraints, subsequently joining Paris Saint-Germain and later Inter Miami. Since his departure, Messi has maintained high performance levels, including leading Inter Miami to its first MLS Cup. Statistically, Messi remains Barcelona’s all-time top scorer and appearance leader, indicating his significant historical impact on the club.

Ciria’s proposal extends beyond a playing role for Messi. He has articulated a vision in which Messi would serve as a global ambassador for Barcelona, similar to the relationship between Michael Jordan and Nike. Ciria argues that Messi’s association could drive commercial revenue, enhance institutional prestige, and provide inspiration for youth development at La Masia, the club’s academy. He has stated that Messi’s return could be instrumental in addressing the club’s ongoing financial challenges.

However, there are contractual obstacles. Messi’s current agreement with Inter Miami extends through the 2028 season, making a return as a player unlikely in the short term. Ciria and other candidates, including Victor Font, have indicated willingness to explore alternative roles for Messi, such as ambassador or advisor. Font has publicly stated that his first action as president would be to contact Messi, emphasizing the player’s perceived value to the club’s identity and future strategy.

Current president Joan Laporta has a complex relationship with Messi, shaped by the circumstances of Messi’s departure. Laporta has proposed symbolic gestures, such as a statue and a tribute match, to honor Messi’s legacy. Ciria, in contrast, has dismissed symbolic actions as insufficient, advocating for a formal agreement that would position Messi as a key figure in the club’s global outreach.

Messi has publicly expressed interest in returning to Barcelona in a non-playing capacity, as indicated by his recent social media statements during a visit to Camp Nou.

In summary, the data indicates that Messi’s potential return is a significant factor in the current Barcelona presidential race. Candidates are leveraging his legacy and global profile as part of their strategic platforms, with varying approaches to his possible role. The feasibility of Messi’s return, particularly in a non-playing capacity, will depend on contractual, financial, and organizational considerations. The outcome of the election will determine whether these proposals are implemented.