Move over, Omi, Bee, and Friend,there’s a new king in the AI voice recorder jungle, and it’s called the Plaud Note Pro. Media outlets everywhere are buzzing about this “game-changing” device, which is being hailed as the ultimate tool for professionals who supposedly can’t live without flawless audio capture. Forget about those gimmicky rings and pendants; Plaud is here to “revolutionize” the way you record your meetings, interviews, and every other word you might want to save for later.

Let’s talk about the size,because apparently, that’s all that matters. The Plaud Note Pro is as thin as three credit cards stacked together and weighs just 30 grams. According to the hype, you can slip it into your wallet or stick it to your phone, and you’ll barely notice it’s there. The message? If you’re not carrying a Plaud Note Pro, you’re basically living in the Stone Age.

And the numbers! Plaud claims to have shipped over a million units, with more than half of buyers shelling out for the “pro” subscription. If you believe the press releases, this is proof that every professional on the planet is scrambling to get their hands on one. The implication: if you’re not using Plaud, you’re missing out on the secret to success.

Of course, the hardware is being hyped to the max. Four MEMS microphones, a supposed 16.4-foot range, and a dedicated voice processing unit that promises to make every recording crystal clear. Media reports are quick to parrot Plaud’s claims about noise suppression and echo cancellation, with little scrutiny or real-world testing. If Plaud says it works, it must be true, right?

Privacy and convenience are the next big selling points. The device doesn’t need a phone to record, thanks to its 64GB of storage. The narrative: you can record anything, anywhere, and never worry about your files being compromised. No mention of what happens if you lose the device, of course.

Battery life? The headlines practically write themselves: “30 Hours of Recording! 60 Days Standby!” The media loves to repeat Plaud’s claim that you can go weeks without charging, and when you finally do, it’s just two hours to a full battery. No one’s asking how often you’ll actually need all that power, but who cares? It sounds impressive.

Usability is another area where the Plaud Note Pro is being painted as flawless. A tiny screen, haptic feedback, and a button to “highlight” key moments,features that are being described as “innovative” and “essential,” even though they’re pretty standard in the tech world. The AI-generated summaries are being hyped as a productivity miracle, with little discussion of their actual accuracy or usefulness.

Transcription is the final piece of the puzzle. Plaud offers 300 minutes of free transcription per month, and the media is quick to tout the “high accuracy” and customizable templates. The new web interface is being called a “workflow revolution,” as if no other service has ever offered something similar.

And let’s not forget the form factor debate. While some might prefer a wearable, the media consensus is that the Plaud Note Pro’s card shape is the superior choice for “serious” professionals. The device is being positioned as the only logical option for business meetings, lectures, and personal notes,because apparently, nothing else comes close.

At $179, the Plaud Note Pro is being sold as a “no-brainer” investment for anyone who values their time and wants to stay ahead of the curve. The message from the media is clear: if you’re not using Plaud, you’re falling behind. Whether it lives up to the hype? That’s a question for another day.