Blake Lively’s press tour for *It Ends With Us* has officially kicked off, but her busy schedule doesn’t stop there. Alongside promoting her latest film, Lively also revealed the first look at her haircare brand, Blake Brown, and made a stylish debut with it today.

Lively’s character in the adaptation of Colleen Hoover’s novel is named Lily Bloom and, apparently, owns a flower shop called Lily’s Blooms. (Really, what else is someone named Lily Bloom to do?) So, naturally, the actor is embracing all things floral.

Stepping out on the Upper West Side today, the actor, who is known for not using a stylist, chose two distinct looks. The first outfit was a sheer blue sleeveless sheath dress adorned with a skirt of rainbow ostrich feathers from New York designer Olivia Cheng’s Dauphinette brand. The dress features a celestial scene, with angels playing music above a field of daisies and butterflies. Lively personalized the look with a multicolored chain belt at the waist, large dangling earrings studded with blue stones, and pointy-toe rhinestone-covered heels that matched the feathered skirt. Later, she changed into a more overtly floral ensemble: a white ankle-length dress adorned with multicolored roses. She complemented this flower-themed look with pale pink peep-toe Louboutins featuring 3D flowers on the ankles and added an oversized turquoise rose ring to her accessory collection.